InHouse Booking is a boutique theatrical booking agency dedicated to bringing the best of live touring entertainment to theatres across North America.
Founder & CEO
Tracey Stroock McFarland
Tracey is a seasoned theatrical executive with two successful decades of touring industry experience. She graduated Magna Cum Laude from Hamilton College with a degree in Theatre. After a year in UCLA’s MFA Actor/Waitress Training Program and a stint as an almost working actor, Tracey discovered the world behind the curtain and never looked back. She has held senior positions at The Booking Group and The Road Company, and has worked on a wide variety of touring theatricals including RENT, THE PRODUCERS, MAMMA MIA!, CABARET, SISTER ACT, ANNIE, DAVID COPPERFIELD, RUGRATS LIVE and MICHAEL FLATLEY’S LORD OF THE DANCE, to name a few. Tracey lives in New York with her husband, kids and the rest of their menagerie.
Vice President of Sales & Touring
Barbara Pinneke Cooley
Barbara is an entertainment executive with over twenty years of experience in the production and promotion of concerts and theatrical shows; tour development and management; and arena and theatre administration. She was a part of the executive team that opened the Fargo Dome in North Dakota which held over 250 events in its first year of operation. Barbara was also a Promoter Representative for Neil Diamond, overseeing two national tours and sold out shows in over 100 arenas. In addition, she developed and managed promotional tours for Fox Kids and Fox Family and recently produced ELVIS LIVES, the first ever Elvis tour utilizing Elvis Tribute Artists that was endorsed and co-marketed by Elvis Presley Enterprises. She holds a B.A. in Communications and Rhetoric from Iowa State University with a minor in Theatre. Barbara actively volunteers in the theatre programs at the Girls Preparatory School and McCallie School in Chattanooga, TN where she resides with her husband, two children and their Bernese mountain dog.
Director of Operations
Robin is a live entertainment professional with a broad career in programming, engagement management, client relations and operations. As Director of Operations at InHouse Booking her skill set is well suited in booking shows as well as overseeing the operational side of the company. Most recently, Robin was the Company Manager for the sold-out 2016 Dan & Phil “The Amazing Tour is Not on Fire” and a Producer with Mills Entertainment prior to that. Other positions in the entertainment industry included roles at AWA Partners, Rock n’ Roll Fantasy Camp, Live Nation Theatrical (now Broadway Across America), Atlantic Video, Pace Concerts, Westbury Music Fair, Jack Morton Productions and ICM. With a B.S. Degree in Marketing from NYU Leonard N. Stern School of Business, Robin resides in Brooklyn, NY where she enjoys life with her husband that includes biking, beaching, cooking, exercising, watching sunsets from the roof and of course taking advantage of NYC’s abundant theatre options.
Monica Smith is an Booking Associate with InHouse Booking supporting the booking process with research, route preparation, client communiation and adminstrative support. With a masters degree in Sport Administration and Event Management, Monica’s work with InHouse combines her life long family history in the arts with her own passion for planning, organization and logistics. Prior to joining InHouse Booking, Monica was a Head Volleyball Coach for a Division lll school in central Pennsylvania, a graduate assistant for Lock Haven University Student Rec Center, Athletic department intern, and volleyball camp coordinatior/coach.